@inproceedings{SIGIR-1999-Varian,
	author        = "Hal R. Varian",
	booktitle     = "{Proceedings of the 22nd International ACM SIGIR Conference on Research and Development in Information Retrieval}",
	cdrom         = "SIGIR1999/P001.pdf",
	doi           = "10.1145/312624.317885",
	pages         = "1",
	publisher     = "{ACM}",
	title         = "{The Economics of Search}",
	year          = 1999,
}