@inproceedings{SIGIR-2010-BagherjeiranHR,
	author        = "Abraham Bagherjeiran and Andrew O. Hatch and Adwait Ratnaparkhi",
	booktitle     = "{Proceedings of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval}",
	doi           = "10.1145/1835449.1835476",
	isbn          = "978-1-4503-0153-4",
	pages         = "146--153",
	publisher     = "{ACM}",
	title         = "{Ranking for the conversion funnel}",
	year          = 2010,
}