@inproceedings{SIGMOD-1997-BrinMUT,
	author        = "Sergey Brin and Rajeev Motwani and Jeffrey D. Ullman and Shalom Tsur",
	booktitle     = "{Proceedings of the 27th ACM SIGMOD International Conference on Management of Data}",
	cdrom         = "SIGMOD97/P255.PDF",
	doi           = "10.1145/253260.253325",
	pages         = "255--264",
	publisher     = "{ACM Press}",
	title         = "{Dynamic Itemset Counting and Implication Rules for Market Basket Data}",
	year          = 1997,
}