@article{VLDB-2011-AgrawalBA,
	author        = "Divyakant Agrawal and Ceren Budak and Amr El Abbadi",
	ee            = "http://www.vldb.org/pvldb/vol4/p1512-agrawal-tutorial6.pdf",
	journal       = "{Proceedings of the VLDB Endowment}",
	number        = 12,
	pages         = "1512--1513",
	title         = "{Information Diffusion In Social Networks: Observing and Influencing Societal Interests}",
	volume        = 4,
	year          = 2011,
}