@inproceedings{CHI-2012-MalheirosJPBS,
	author        = "Miguel Malheiros and Charlene Jennett and Snehalee Patel and Sacha Brostoff and Martina Angela Sasse",
	booktitle     = "{Proceedings of the 30th ACM SIGCHI Conference on Human Factors in Computing Systems}",
	doi           = "10.1145/2207676.2207758",
	isbn          = "978-1-4503-1015-4",
	pages         = "579--588",
	publisher     = "{ACM}",
	title         = "{Too close for comfort: a study of the effectiveness and acceptability of rich-media personalized advertising}",
	year          = 2012,
}