Jian Tang, Ning Liu, Jun Yan, Yelong Shen, Shaodan Guo, Bin Gao, Shuicheng Yan, Ming Zhang
Learning to rank audience for behavioral targeting in display ads
CIKM, 2011.
@inproceedings{CIKM-2011-TangLYSGGYZ,
author = "Jian Tang and Ning Liu and Jun Yan and Yelong Shen and Shaodan Guo and Bin Gao and Shuicheng Yan and Ming Zhang",
booktitle = "{Proceedings of the 20th ACM International Conference on Information and Knowledge Management}",
doi = "10.1145/2063576.2063666",
isbn = "978-1-4503-0717-8",
pages = "605--610",
publisher = "{ACM}",
title = "{Learning to rank audience for behavioral targeting in display ads}",
year = 2011,
}