@inproceedings{CIKM-2016-AielloAB0BMS,
	author        = "Luca Maria Aiello and Ioannis Arapakis and Ricardo Baeza-Yates and Xiao Bai 0002 and Nicola Barbieri and Amin Mantrach and Fabrizio Silvestri",
	booktitle     = "{Proceedings of the 25th ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/2983323.2983840",
	isbn          = "978-1-4503-4073-1",
	pages         = "185--194",
	publisher     = "{ACM}",
	title         = "{The Role of Relevance in Sponsored Search}",
	year          = 2016,
}