@inproceedings{CIKM-2016-GhoshGA,
	author        = "Aritra Ghosh and Dinesh Gaurav and Rahul Agrawal",
	booktitle     = "{Proceedings of the 25th ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/2983323.2983904",
	isbn          = "978-1-4503-4073-1",
	pages         = "2041--2044",
	publisher     = "{ACM}",
	title         = "{A Preference Approach to Reputation in Sponsored Search}",
	year          = 2016,
}