@inproceedings{CIKM-2016-JiWZ,
	author        = "Wendi Ji and Xiaoling Wang and Dell Zhang",
	booktitle     = "{Proceedings of the 25th ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/2983323.2983787",
	isbn          = "978-1-4503-4073-1",
	pages         = "1373--1382",
	publisher     = "{ACM}",
	title         = "{A Probabilistic Multi-Touch Attribution Model for Online Advertising}",
	year          = 2016,
}