Torben Küpper
Measuring the Success of Social CRM — First Approach and Future Research
ICEIS, 2014.
@inproceedings{ICEIS-v2-2014-Kupper,
author = "Torben Küpper",
booktitle = "{Proceedings of the 16th International Conference on Enterprise Information Systems, Volume 2}",
doi = "10.5220/0004867105730582",
isbn = "978-989-758-028-4",
pages = "573--582",
publisher = "{SciTePress}",
title = "{Measuring the Success of Social CRM — First Approach and Future Research}",
year = 2014,
}











