Measuring the Success of Social CRM — First Approach and Future Research
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Torben Küpper
Measuring the Success of Social CRMFirst Approach and Future Research
ICEIS, 2014.

ICEIS v2 2014
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@inproceedings{ICEIS-v2-2014-Kupper,
	author        = "Torben Küpper",
	booktitle     = "{Proceedings of the 16th International Conference on Enterprise Information Systems, Volume 2}",
	doi           = "10.5220/0004867105730582",
	isbn          = "978-989-758-028-4",
	pages         = "573--582",
	publisher     = "{SciTePress}",
	title         = "{Measuring the Success of Social CRM — First Approach and Future Research}",
	year          = 2014,
}

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