@inproceedings{ICSE-v1-2015-GuiMNH,
	acmid         = "2818769",
	author        = "Jiaping Gui and Stuart Mcilroy and Meiyappan Nagappan and William G. J. Halfond",
	booktitle     = "{Proceedings of the 37th IEEE/ACM International Conference on Software Engineering, Volume 1}",
	doi           = "10.1109/ICSE.2015.32",
	isbn          = "978-1-4799-1934-5",
	pages         = "100--110",
	publisher     = "{IEEE}",
	title         = "{Truth in Advertising: The Hidden Cost of Mobile Ads for Software Developers}",
	year          = 2015,
}