Thomas Crook, Brian Frasca, Ron Kohavi, Roger Longbotham
Seven pitfalls to avoid when running controlled experiments on the web
KDD, 2009.
@inproceedings{KDD-2009-CrookFKL,
author = "Thomas Crook and Brian Frasca and Ron Kohavi and Roger Longbotham",
booktitle = "{Proceedings of the 15th International Conference on Knowledge Discovery and Data Mining}",
doi = "10.1145/1557019.1557139",
isbn = "978-1-60558-495-9",
pages = "1105--1114",
publisher = "{ACM}",
title = "{Seven pitfalls to avoid when running controlled experiments on the web}",
year = 2009,
}