@inproceedings{KDD-2010-Feldman,
	author        = "Konrad Feldman",
	booktitle     = "{Proceedings of the 16th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/1835804.1835807",
	isbn          = "978-1-4503-0055-1",
	pages         = "5--6",
	publisher     = "{ACM}",
	title         = "{The quantification of advertising: (+ lessons from building businesses based on large scale data mining)}",
	year          = 2010,
}