@inproceedings{KDD-2011-ShaoL,
	author        = "Xuhui Shao and Lexin Li",
	booktitle     = "{Proceedings of the 17th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2020408.2020453",
	isbn          = "978-1-4503-0813-7",
	pages         = "258--264",
	publisher     = "{ACM}",
	title         = "{Data-driven multi-touch attribution models}",
	year          = 2011,
}