@inproceedings{KDD-2013-LuB0L,
	author        = "Wei Lu and Francesco Bonchi and Amit Goyal and Laks V. S. Lakshmanan",
	booktitle     = "{Proceedings of the 19th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2487575.2487649",
	isbn          = "978-1-4503-2174-7",
	pages         = "928--936",
	publisher     = "{ACM}",
	title         = "{The bang for the buck: fair competitive viral marketing from the host perspective}",
	year          = 2013,
}