@inproceedings{KDD-2015-HohnholdOT,
	author        = "Henning Hohnhold and Deirdre O'Brien and Diane Tang",
	booktitle     = "{Proceedings of the 21st International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2783258.2788583",
	isbn          = "978-1-4503-3664-2",
	pages         = "1849--1858",
	publisher     = "{ACM}",
	title         = "{Focusing on the Long-term: It’s Good for Users and Business}",
	year          = 2015,
}