@inproceedings{KDD-2015-Kohavi,
	author        = "Ron Kohavi",
	booktitle     = "{Proceedings of the 21st International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2783258.2785464",
	isbn          = "978-1-4503-3664-2",
	pages         = "1",
	publisher     = "{ACM}",
	title         = "{Online Controlled Experiments: Lessons from Running A/B/n Tests for 12 Years}",
	year          = 2015,
}