@inproceedings{RecSys-2007-McCarthy,
	author        = "Joseph F. McCarthy",
	booktitle     = "{Proceedings of the First Conference on Recommender Systems}",
	doi           = "10.1145/1297231.1297269",
	isbn          = "978-1-59593-730-8",
	pages         = "185--186",
	publisher     = "{ACM}",
	title         = "{The challenges of recommending digital selves in physical spaces}",
	year          = 2007,
}