@inproceedings{SIGIR-2010-DaveV,
	author        = "Kushal S. Dave and Vasudeva Varma",
	booktitle     = "{Proceedings of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval}",
	doi           = "10.1145/1835449.1835671",
	isbn          = "978-1-4503-0153-4",
	pages         = "897--898",
	publisher     = "{ACM}",
	title         = "{Learning the click-through rate for rare/new ads from similar ads}",
	year          = 2010,
}