Internet advertising: theory and practice
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Bin Gao, Jun Yan, Dou Shen, Tie-Yan Liu
Internet advertising: theory and practice
SIGIR, 2013.

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@inproceedings{SIGIR-2013-GaoYSL,
	author        = "Bin Gao and Jun Yan and Dou Shen and Tie-Yan Liu",
	booktitle     = "{Proceedings of the 36th International ACM SIGIR Conference on Research and Development in Information Retrieval}",
	doi           = "10.1145/2484028.2484221",
	isbn          = "978-1-4503-2034-4",
	pages         = "1135",
	publisher     = "{ACM}",
	title         = "{Internet advertising: theory and practice}",
	year          = 2013,
}

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Bibliography of Software Language Engineering in Generated Hypertext (BibSLEIGH) is created and maintained by Dr. Vadim Zaytsev.
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