@inproceedings{SIGMOD-2012-Vaithyanathan,
	author        = "Shivakumar Vaithyanathan",
	booktitle     = "{Proceedings of the 30th ACM SIGMOD International Conference on Management of Data}",
	doi           = "10.1145/2213836.2213949",
	isbn          = "978-1-4503-1247-9",
	pages         = "755--756",
	publisher     = "{ACM}",
	title         = "{The value of social media data in enterprise applications}",
	year          = 2012,
}