@inproceedings{VLDB-2000-Deshpande,
	author        = "Anand Deshpande",
	booktitle     = "{Proceedings of the 26th International Conference on Very Large Data Bases}",
	ee            = "http://www.vldb.org/conf/2000/P682.pdf",
	isbn          = "1-55860-715-3",
	pages         = "682--683",
	publisher     = "{Morgan Kaufmann}",
	title         = "{Linking Business to Deliver Value: A Data Management Challenge}",
	year          = 2000,
}