@inproceedings{VS-Games-2010-RossC,
	author        = "Travis L. Ross and Robert D. Cornell",
	booktitle     = "{Proceedings of the Second International Conference on Games and Virtual Worlds for Serious Applications}",
	doi           = "10.1109/VS-GAMES.2010.16",
	isbn          = "978-0-7695-3986-7",
	pages         = "143--150",
	publisher     = "{IEEE Computer Society}",
	title         = "{Towards an Experimental Methodology of Virtual World Research}",
	year          = 2010,
}