Travelled to:3 × USA
Collaborated with:C.Kao C.Kao D.Tang V.C.Sun
Talks about:banner (2) level (2) ad (2) construal (1) interfac (1) conceptu (1) predict (1) perform (1) fluenci (1) complex (1)
Person: Man-Ying Wang
DBLP: Wang:Man=Ying
Contributed to:
201520132013Wrote 3 papers:
- HIMI-IKD-2015-KaoW #concept #interface #web
- Narrower Conceptual Scope in the App Than the Web Store Interface — The Size Does It and the Ad Has It (CLK, MYW), pp. 204–214.
- DUXU-CXC-2013-WangTKS #evaluation #eye tracking #performance #predict
- Banner Evaluation Predicted by Eye Tracking Performance and the Median Thinking Style (MYW, DLT, CTK, VCS), pp. 129–138.
- HIMI-D-2013-KaoW #complexity
- The Right Level of Complexity in a Banner Ad: Roles of Construal Level and Fluency (CTK, MYW), pp. 604–613.