Travelled to:1 × China
1 × France
1 × USA
Collaborated with:B.Dalessandro F.J.Provost O.Stitelman C.Perlich T.Raeder X.Zhang A.Murray
Talks about:advertis (3) network (2) target (2) onlin (2) inventori (1) privaci (1) exchang (1) display (1) audienc (1) social (1)
Person: Rod Hook
DBLP: Hook:Rod
Contributed to:
201320122009Wrote 3 papers:
- KDD-2013-StitelmanPDHRP #detection #network #online #scalability #using
- Using co-visitation networks for detecting large scale online display advertising exchange fraud (OS, CP, BD, RH, TR, FJP), pp. 1240–1248.
- KDD-2012-PerlichDHSRP #online #optimisation
- Bid optimizing and inventory scoring in targeted online advertising (CP, BD, RH, OS, TR, FJP), pp. 804–812.
- KDD-2009-ProvostDHZM #network #online #privacy #social
- Audience selection for on-line brand advertising: privacy-friendly social network targeting (FJP, BD, RH, XZ, AM), pp. 707–716.