@inproceedings{CHI-1997-Tractinsky,
	author        = "Noam Tractinsky",
	booktitle     = "{Proceedings of the 15th ACM SIGCHI Conference on Human Factors in Computing Systems}",
	doi           = "10.1145/258549.258626",
	isbn          = "0-201-32229-3",
	pages         = "115--122",
	publisher     = "{ACM/Addison-Wesley}",
	title         = "{Aesthetics and Apparent Usability: Empirically Assessing Cultural and Methodological Issues}",
	year          = 1997,
}