@inproceedings{CHI-2008-McGinnK,
	author        = "Jennifer McGinn and Nalini Kotamraju",
	booktitle     = "{Proceedings of the 26th ACM SIGCHI Conference on Human Factors in Computing Systems}",
	doi           = "10.1145/1357054.1357292",
	isbn          = "978-1-60558-011-1",
	pages         = "1521--1524",
	publisher     = "{ACM}",
	title         = "{Data-driven persona development}",
	year          = 2008,
}