The “Beauty Dilemma”: beauty is valued but discounted in product choice
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Sarah Diefenbach, Marc Hassenzahl
The “Beauty Dilemma”: beauty is valued but discounted in product choice
CHI, 2009.

CHI 2009
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@inproceedings{CHI-2009-DiefenbachH,
	author        = "Sarah Diefenbach and Marc Hassenzahl",
	booktitle     = "{Proceedings of the 27th ACM SIGCHI Conference on Human Factors in Computing Systems}",
	doi           = "10.1145/1518701.1518916",
	isbn          = "978-1-60558-246-7",
	pages         = "1419--1426",
	publisher     = "{ACM}",
	title         = "{The “Beauty Dilemma”: beauty is valued but discounted in product choice}",
	year          = 2009,
}


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