@inproceedings{CIKM-2011-AgrawalBA,
	author        = "Divyakant Agrawal and Ceren Budak and Amr El Abbadi",
	booktitle     = "{Proceedings of the 20th ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/2063576.2064036",
	isbn          = "978-1-4503-0717-8",
	pages         = "2609--2610",
	publisher     = "{ACM}",
	title         = "{Information diffusion in social networks: observing and affecting what society cares about}",
	year          = 2011,
}