@inproceedings{CIKM-2011-BroderGJ,
	author        = "Andrei Z. Broder and Evgeniy Gabrilovich and Vanja Josifovski",
	booktitle     = "{Proceedings of the 20th ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/2063576.2064037",
	isbn          = "978-1-4503-0717-8",
	pages         = "2611--2612",
	publisher     = "{ACM}",
	title         = "{Information retrieval challenges in computational advertising}",
	year          = 2011,
}