Stem advertis$ (all stems)

122 papers:

VLDB-2015-AslayLB0L #social

Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret (ÇA, WL, FB, AG, LVSL), pp. 822–833.

VLDB-2015-LiZT #online #realtime

Real-time Targeted Influence Maximization for Online Advertisements (YL, DZ, KLT), pp. 1070–1081.

MSR-2015-HauffG #developer #git

Matching GitHub Developer Profiles to Job Advertisements (CH, GG), pp. 362–366.

HIMI-IKC-2015-YamadaAY #analysis #internet

An Analysis of the Synergistic Effect in the Advertisement — Between the Television Commercials and the Internet Commercials (TY, YA, KY), pp. 159–170.

ECIR-2015-LiC #effectiveness #using

Effective Healthcare Advertising Using Latent Dirichlet Allocation and Inference Engine (YCL, CCC), pp. 672–677.

ICML-2015-MaeharaYK #game studies #multi #perspective #problem

Budget Allocation Problem with Multiple Advertisers: A Game Theoretic View (TM, AY, KiK), pp. 428–437.

ICML-2015-MiyauchiIFK

Threshold Influence Model for Allocating Advertising Budgets (AM, YI, TF, NK), pp. 1395–1404.

KDD-2015-GrbovicRDBN #gender

Gender and Interest Targeting for Sponsored Post Advertising at Tumblr (MG, VR, ND, NB, AN), pp. 1819–1828.

KDD-2015-HillMHTPT #online

Measuring Causal Impact of Online Actions via Natural Experiments: Application to Display Advertising (DNH, RM, AEH, VT, FJP, KT), pp. 1839–1847.

KDD-2015-LiLMWP #predict #timeline #twitter

Click-through Prediction for Advertising in Twitter Timeline (CL, YL, QM, DW, SP), pp. 1959–1968.

KDD-2015-ShenGD #effectiveness #online

Effective Audience Extension in Online Advertising (JS, SCG, AD), pp. 2099–2108.

KDD-2015-VattikondaKZDGS

Interpreting Advertiser Intent in Sponsored Search (BCV, SK, HZ, VD, SG, ACS), pp. 2177–2185.

KDD-2015-ZhangW15a #mining #statistics

Statistical Arbitrage Mining for Display Advertising (WZ, JW), pp. 1465–1474.

SIGIR-2015-LiKF #behaviour #matrix #predict

Predicting User Behavior in Display Advertising via Dynamic Collective Matrix Factorization (SL, JK, YF), pp. 875–878.

ICSE-v1-2015-GuiMNH #developer #mobile

Truth in Advertising: The Hidden Cost of Mobile Ads for Software Developers (JG, SM, MN, WGJH), pp. 100–110.

CIKM-2014-KalyanakrishnanSK #on the #online #scalability

On Building Decision Trees from Large-scale Data in Applications of On-line Advertising (SK, DS, RK), pp. 669–678.

ICML-c2-2014-YanLXH #predict

Coupled Group Lasso for Web-Scale CTR Prediction in Display Advertising (LY, WJL, GRX, DH), pp. 802–810.

KDD-2014-AgarwalGWY #online

Budget pacing for targeted online advertisements at LinkedIn (DA, SG, KW, SY), pp. 1613–1619.

KDD-2014-Chapelle #feedback #modelling

Modeling delayed feedback in display advertising (OC), pp. 1097–1105.

KDD-2014-DalessandroCRPWP #learning #online #scalability

Scalable hands-free transfer learning for online advertising (BD, DC, TR, CP, MHW, FJP), pp. 1573–1582.

KDD-2014-ZhangYW #realtime

Optimal real-time bidding for display advertising (WZ, SY, JW), pp. 1077–1086.

RecSys-2014-ZhangOFL #modelling #network #scalability #social

Scalable audience targeted models for brand advertising on social networks (KZ, AMO, SF, HL), pp. 341–344.

VLDB-2013-ElmeleegyL0WWKDC #bibliography #data transformation #framework

Overview of Turn Data Management Platform for Digital Advertising (HE, YL, YQ, PW, MW, SK, AD, SC), pp. 1138–1149.

ICALP-v2-2013-AlbersP #algorithm #online #scheduling #web

New Online Algorithms for Story Scheduling in Web Advertising (SA, AP), pp. 446–458.

CHI-2013-SaNC #animation #mobile

Mobile advertising: evaluating the effects of animation, user and content relevance (MdS, VN, EFC), pp. 2487–2496.

DUXU-NTE-2013-ChuangH #case study #difference

A Study on Time Differences between Actual Advertisement Viewing and Retrospective Perception (MHC, CH), pp. 455–464.

DUXU-WM-2013-ShinJ #online #social #social media

Online Advertising as a New Story: Effects of User-Driven Photo Advertisement in Social Media (MS, DYJ), pp. 103–112.

HIMI-LCCB-2013-LinL13b #assessment #comprehension #evaluation #mobile #performance #usability

Usability Evaluation of Comprehension Performance and Subjective Assessment on Mobile Text Advertising (YLL, CHL), pp. 501–510.

KDD-2013-StitelmanPDHRP #detection #network #online #scalability #using

Using co-visitation networks for detecting large scale online display advertising exchange fraud (OS, CP, BD, RH, TR, FJP), pp. 1240–1248.

KDD-2013-WangBLZL #predict

Psychological advertising: exploring user psychology for click prediction in sponsored search (TW, JB, SL, YZ, TYL), pp. 563–571.

SIGIR-2013-GaoYSL #internet #theory and practice

Internet advertising: theory and practice (BG, JY, DS, TYL), p. 1135.

CHI-2012-LeonUSWBC #behaviour #evaluation #online #tool support #usability #why

Why Johnny can’t opt out: a usability evaluation of tools to limit online behavioral advertising (PGL, BU, RS, YW, RB, LFC), pp. 589–598.

CHI-2012-MalheirosJPBS #case study #effectiveness #personalisation

Too close for comfort: a study of the effectiveness and acceptability of rich-media personalized advertising (MM, CJ, SP, SB, MAS), pp. 579–588.

CIKM-2012-BarajasAHKFA

Dynamic effects of ad impressions on commercial actions in display advertising (JB, RA, MH, JK, AF, VA), pp. 1747–1751.

CIKM-2012-SalomatinLY #framework #online #optimisation

A unified optimization framework for auction and guaranteed delivery in online advertising (KS, TYL, YY), pp. 2005–2009.

CIKM-2012-XuZG #multi #online

Multiview hierarchical bayesian regression model andapplication to online advertising (TX, RZ, ZG), pp. 485–494.

CIKM-2012-YamamotoSIYWT #clustering #mining #query

The wisdom of advertisers: mining subgoals via query clustering (TY, TS, MI, CY, JRW, KT), pp. 505–514.

KDD-2012-BharadwajCMNTVVY #algorithm #named #performance

SHALE: an efficient algorithm for allocation of guaranteed display advertising (VB, PC, WM, CN, JT, SV, EV, JY), pp. 1195–1203.

KDD-2012-ChengZAMZZN #multi #predict

Multimedia features for click prediction of new ads in display advertising (HC, RvZ, JA, EM, RZ, YZ, VN), pp. 777–785.

KDD-2012-ChenY #predict

Position-normalized click prediction in search advertising (YC, TWY), pp. 795–803.

KDD-2012-GuptaDPN

Factoring past exposure in display advertising targeting (NG, AD, SP, VKN), pp. 1204–1212.

KDD-2012-LeeODL

Estimating conversion rate in display advertising from past erformance data (KcL, BO, AD, WL), pp. 768–776.

KDD-2012-PerlichDHSRP #online #optimisation

Bid optimizing and inventory scoring in targeted online advertising (CP, BD, RH, OS, TR, FJP), pp. 804–812.

KDD-2012-TianSCM #framework

Intelligent advertising framework for digital signage (PT, AVS, KC, SMM), pp. 1532–1535.

KDIR-2012-ArmanoGV #case study #effectiveness

Are Related Links Effective for Contextual Advertising? — A Preliminary Study (GA, AG, EV), pp. 221–226.

RecSys-2012-ZhangTSWY #approach #image #recommendation #semantics

A semantic approach to recommending text advertisements for images (WZ, LT, XS, HW, YY), pp. 179–186.

SEKE-2012-BublitzAP #case study #ontology #pervasive

A Context Ontology Model for Pervasive Advertising: a Case Study on Pervasive Displays (FB, HOdA, AP), pp. 426–431.

SEKE-2012-DingS #architecture #collaboration #mobile #using

Proactive Two Way Mobile Advertisement Using a Collaborative Client Server Architecture (WD, XS), pp. 768–773.

SIGIR-2012-Broder #information retrieval #paradigm

IR paradigms in computational advertising (AZB), p. 1019.

PPDP-2012-LopezCC #declarative #distributed #experience #industrial

Declarative distributed advertisement system for iDTV: an industrial experience (ML, LMC, DC), pp. 185–194.

PADL-2012-Coleman #classification #distributed #policy #specification

Distributed Policy Specification and Interpretation with Classified Advertisements (NC), pp. 198–211.

SAC-2012-ShatnawiM #bibliography #online #personalisation #statistics

Statistical techniques for online personalized advertising: a survey (MS, NM), pp. 680–687.

ICDAR-2011-LiuLZL #detection #image #novel

A Novel Italic Detection and Rectification Method for Chinese Advertising Images (JL, HL, SZ, WL), pp. 698–702.

ICDAR-2011-LiuZLL #clustering #image #locality

A Chinese Character Localization Method Based on Intergrating Structure and CC-Clustering for Advertising Images (JL, SZ, HL, WL), pp. 1044–1048.

VLDB-2012-QumsiyehPN11 #generative

Generating Exact- and Ranked Partially-Matched Answers to Questions in Advertisements (RQ, MSP, YKN), pp. 217–228.

CHI-2011-KelleyBCS #question

When are users comfortable sharing locations with advertisers? (PGK, MB, LFC, NMS), pp. 2449–2452.

HCI-UA-2011-McCoyRC #online

Investigating Online Advertising in Chile (SM, CFR, JLC), pp. 255–256.

CIKM-2011-BroderGJ #challenge #information retrieval

Information retrieval challenges in computational advertising (AZB, EG, VJ), pp. 2611–2612.

CIKM-2011-KimQYL #approach #behaviour

Advertiser-centric approach to understand user click behavior in sponsored search (SK, TQ, HY, TYL), pp. 2121–2124.

CIKM-2011-TylerPGJ #modelling #retrieval

Retrieval models for audience selection in display advertising (SKT, SP, EG, VJ), pp. 593–598.

CIKM-2011-WuXPZHL #concept #wiki

Leveraging Wikipedia concept and category information to enhance contextual advertising (ZW, GX, RP, YZ, ZH, JL), pp. 2105–2108.

ECIR-2011-Gabrilovich #knowledge-based #retrieval

Ad Retrieval Systems in vitro and in vivo: Knowledge-Based Approaches to Computational Advertising (EG), pp. 4–5.

KDD-2011-BilenkoR #personalisation #predict

Predictive client-side profiles for personalized advertising (MB, MR), pp. 413–421.

KDD-2011-PapadimitriouGKLR #social

Display advertising impact: search lift and social influence (PP, HGM, PK, RAL, DHR), pp. 1019–1027.

KDD-2011-Reiley #effectiveness #quote

“Which half Is wasted?”: controlled experiments to measure online-advertising effectiveness (DHR), p. 777.

KDD-2011-SculleyOPSHZ #detection

Detecting adversarial advertisements in the wild (DS, MEO, MP, BS, JH, YZ), pp. 274–282.

KDIR-2011-ArmanoGV #concept #semantics #using

Semantic Enrichment of Contextual Advertising by using Concepts (GA, AG, EV), pp. 232–237.

SIGIR-2011-CetintasCSSD #modelling #online #probability

Forecasting counts of user visits for online display advertising with probabilistic latent class models (SC, DC, LS, BS, ZD), pp. 1217–1218.

DocEng-2010-YangJPL #web

Contextual advertising for web article printing (SY, JJ, JP, SL), pp. 195–198.

ICEIS-HCI-2010-Mital #mobile #privacy

Consumer Privacy Being Raided and Invaded — The Negative Side of Mobile Advertising (MM), pp. 117–123.

CIKM-2010-BharadwajMSSVXY #contract #online

Pricing guaranteed contracts in online display advertising (VB, WM, MS, JS, EV, JX, JY), pp. 399–408.

CIKM-2010-BurghardtBGC #question

Search-log anonymization and advertisement: are they mutually exclusive? (TB, KB, AG, CC), pp. 1269–1272.

CIKM-2010-DaveV #keyword

Pattern based keyword extraction for contextual advertising (KSD, VV), pp. 1885–1888.

CIKM-2010-GMLPG #trade-off

Relevance-index size tradeoff in contextual advertising (PKG, KPL, MP, SG), pp. 1721–1724.

CIKM-2010-MirizziRNS #generative #online #retrieval #semantics

Semantic tags generation and retrieval for online advertising (RM, AR, TDN, EDS), pp. 1089–1098.

CIKM-2010-RaghavanI #probability #retrieval #theory and practice

Probabilistic first pass retrieval for search advertising: from theory to practice (HR, RI), pp. 1019–1028.

CIKM-2010-WelchCC #generative #keyword #video

Generating advertising keywords from video content (MJW, JC, WC), pp. 1421–1424.

ICML-2010-GraepelCBH #predict

Web-Scale Bayesian Click-Through rate Prediction for Sponsored Search Advertising in Microsoft’s Bing Search Engine (TG, JQC, TB, RH), pp. 13–20.

ICPR-2010-WangWDTLG #analysis #interactive #video #web

Interactive Web Video Advertising with Context Analysis and Search (BW, JW, LYD, QT, HL, WG), pp. 3252–3255.

KDD-2010-Feldman #data mining #lessons learnt #mining #quantifier #scalability

The quantification of advertising: (+ lessons from building businesses based on large scale data mining) (KF), pp. 5–6.

KDD-2010-LiWZCMJ #performance

Exploitation and exploration in a performance based contextual advertising system (WL, XW, RZ, YC, JM, RJ), pp. 27–36.

KDIR-2010-ArmanoV #recommendation

A Unifying View of Contextual Advertising and Recommender Systems (GA, EV), pp. 463–466.

SIGIR-2010-BroderGJ #challenge #information retrieval

Information retrieval challenges in computational advertising (AZB, EG, VJ), p. 908.

SIGIR-2010-FengWZM #image #mining #scalability #video

Mining adjacent markets from a large-scale ads video collection for image advertising (GF, XJW, LZ, WYM), pp. 893–894.

SIGIR-2010-PandeyPFJ #query

Estimating advertisability of tail queries for sponsored search (SP, KP, MF, VJ), pp. 563–570.

SIGIR-2010-YiLWR #using #video

Contextual video advertising system using scene information inferred from video scripts (BJY, JTL, HWW, HCR), pp. 771–772.

HIMI-II-2009-MinC #approach #generative #personalisation #privacy

An Interactive-Content Technique Based Approach to Generating Personalized Advertisement for Privacy Protection (WHM, YGC), pp. 185–191.

IDGD-2009-Guo #experience #online #research #user interface

User Experience Research and Management of Online Advertising and Merchandising (FYG), pp. 457–466.

ICEIS-DISI-2009-Mao #machine learning #online

Machine Learning in Online Advertising (JM), p. 27.

CIKM-2009-AgarwalGHJK

Translating relevance scores to probabilities for contextual advertising (DA, EG, RH, VJ, RK), pp. 1899–1902.

CIKM-2009-BeckerBGJP #web #what

What happens after an ad click?: quantifying the impact of landing pages in web advertising (HB, AZB, EG, VJ, BP), pp. 57–66.

CIKM-2009-FanC

Blogger-centric contextual advertising (TKF, CHC), pp. 1803–1806.

ECIR-2009-FanC #sentiment

Sentiment-Oriented Contextual Advertising (TKF, CHC), pp. 202–215.

KDD-2009-ProvostDHZM #network #online #privacy #social

Audience selection for on-line brand advertising: privacy-friendly social network targeting (FJP, BD, RH, XZ, AM), pp. 707–716.

KDD-2009-SculleyMBB #predict

Predicting bounce rates in sponsored search advertisements (DS, RGM, SB, RJB), pp. 1325–1334.

SEKE-2009-GaoVSX #2d #mobile

A 2D-barcode Based Mobile Advertising Solution (JZG, HV, SS, JX), pp. 466–472.

SIGIR-2009-BeckerBGJP

Context transfer in search advertising (HB, AZB, EG, VJ, BP), pp. 656–657.

SIGIR-2009-GuoMLH #named #video

AdOn: an intelligent overlay video advertising system (JG, TM, FL, XSH), pp. 628–629.

SIGIR-2009-LeeLPSR #keyword #video

Finding advertising keywords on video scripts (JTL, HL, HSP, YIS, HCR), pp. 686–687.

SIGIR-2009-WangLFXY #performance #query

Efficient query expansion for advertisement search (HW, YL, LF, GRX, YY), pp. 51–58.

CIKM-2008-BroderCFGJMMP #learning

To swing or not to swing: learning when (not) to advertise (AZB, MC, MF, EG, VJ, DM, VM, VP), pp. 1003–1012.

CIKM-2008-BroderCFGJR #feedback #using #web

Search advertising using web relevance feedback (AZB, PC, MF, EG, VJ, LR), pp. 1013–1022.

CIKM-2008-WangBFJ

A note on search based forecasting of ad volume in contextual advertising (XW, AZB, MF, VJ), pp. 1343–1344.

KDD-2008-EdelmanS #design #internet

Internet advertising and optimal auction design (BE, MS), p. 1.

KDD-2008-GraepelH #data analysis #modelling #online #scalability

Large scale data analysis and modelling in online services and advertising (TG, RH), p. 2.

KDD-2008-ZhangSPN #documentation #learning #multi #topic #web

Learning from multi-topic web documents for contextual advertisement (YZ, ACS, JCP, MN), pp. 1051–1059.

RecSys-2008-Broder #recommendation

Computational advertising and recommender systems (AZB), pp. 1–2.

SIGIR-2008-LiaoCH #image #named #optimisation #scheduling #video

AdImage: video advertising by image matching and ad scheduling optimization (WSL, KTC, WHH), pp. 767–768.

HCI-AS-2007-GaoRS

Provide Context-Aware Advertisements with Interactivity (QG, PLPR, GS), pp. 22–31.

HCI-AS-2007-HosonoGIT #analysis

ATM Advertisement and Financial Preferences with Sensory Analysis (NH, SG, HI, YT), pp. 42–47.

CIKM-2007-AnagnostopoulosBGJR

Just-in-time contextual advertising (AA, AZB, EG, VJ, LR), pp. 331–340.

SIGIR-2007-BroderFJR #approach #semantics

A semantic approach to contextual advertising (AZB, MF, VJ, LR), pp. 559–566.

CASE-2006-ShrinivasR

Optimal advertisement-innovation mix for maximizing the discounted flow of profit (PS, NRSR), pp. 562–567.

STOC-2006-Raghavan #algorithm #web

The changing face of web search: algorithms, auctions and advertising (PR), p. 129.

SIGIR-2006-LacerdaCGFZR #learning

Learning to advertise (AL, MC, MAG, WF, NZ, BARN), pp. 549–556.

VLDB-2005-MetwallyAA #detection #network #using #web

Using Association Rules for Fraud Detection in Web Advertising Networks (AM, DA, AEA), pp. 169–180.

SIGIR-2005-Ribeiro-NetoCGM

Impedance coupling in content-targeted advertising (BARN, MC, PBG, ESdM), pp. 496–503.

ICALP-2003-DeanG #algorithm #approximate #scheduling

Improved Approximation Algorithms for Minimum-Space Advertisement Scheduling (BCD, MXG), pp. 1138–1152.

CHI-2002-Bayles #design #online #question

Designing online banner advertisements: should we animate? (MEB), pp. 363–366.

CAiSE-2000-EmburySGF #database #information management

Advertising Database Capabilities for Information Sharing (SME, JS, WAG, NF), pp. 47–63.

ICML-1999-AbeN #internet #learning

Learning to Optimally Schedule Internet Banner Advertisements (NA, AN), pp. 12–21.

CHI-1998-RisdenCWHKHML #effectiveness #interactive

Interactive Advertising: Patterns of Use and Effectiveness (KR, MC, SW, LH, JK, HGH, NM, EL), pp. 219–224.