@inproceedings{CIKM-2011-ParikhS11a,
	author        = "Nish Parikh and Neel Sundaresan",
	booktitle     = "{Proceedings of the 20th ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/2063576.2064012",
	isbn          = "978-1-4503-0717-8",
	pages         = "2537--2540",
	publisher     = "{ACM}",
	title         = "{Marco Polo: a system for brand-based shopping and exploration}",
	year          = 2011,
}