14 papers:
DUXU-IXD-2015-EliasFC #game studies #interactive- Ads-on Games and Fake Brands: Interactions, Commercials and Playful Branding (HE, EF, BJAdC), pp. 251–262.
ECOOP-2015-JonesHN #type system- Brand Objects for Nominal Typing (TJ, MH, JN), pp. 198–221.
HT-2014-ZhangBR #analysis #empirical #network #social #social media- Empirical analysis of implicit brand networks on social media (KZ, SB, SR), pp. 190–199.
- DUXU-DI-2014-GomezF #experience #mobile #user interface
- Territorial Brand Graphic Interface Management in Mobile Applications Focused on User Experience (LSRG, VCF), pp. 323–333.
- DUXU-DP-2014-SilvaPS #analysis #concept #using
- Brands Analysis Using Informational Ergonomics Concepts: A Proposal (JCRPdS, LCP, JCPdS), pp. 90–101.
RecSys-2014-ZhangOFL #modelling #network #scalability #social- Scalable audience targeted models for brand advertising on social networks (KZ, AMO, SF, HL), pp. 341–344.
- DUXU-WM-2013-BucchianicoCP #analysis #communication #towards #visual notation
- Branding “for All”: Toward the Definition of Inclusive Toolkits of Analysis and Visual Communication for Brand Identities (GDB, SC, SP), pp. 23–29.
- RecSys-2013-ZhangP #recommendation #social #social media
- Recommending branded products from social media (YZ, MP), pp. 77–84.
CIKM-2011-LakkarajuA #predict #social #social media- Attention prediction on social media brand pages (HL, JA), pp. 2157–2160.
- CIKM-2011-ParikhS11a
- Marco Polo: a system for brand-based shopping and exploration (NP, NS), pp. 2537–2540.
- RecSys-2011-WuRR #monitoring #recommendation #social #social media
- Recommendations in social media for brand monitoring (SW, WR, LR), pp. 345–348.
DocEng-2010-JiaoLBXL- Style and branding elements extraction from businessweb sites (LJ, SHL, NB, YX, JL), pp. 231–234.
KDD-2009-ProvostDHZM #network #online #privacy #social- Audience selection for on-line brand advertising: privacy-friendly social network targeting (FJP, BD, RH, XZ, AM), pp. 707–716.
RE-2007-BolchiniGP #communication #interactive- Branding and Communication Goals for Content-Intensive Interactive Applications (DB, FG, PP), pp. 173–182.
