Alexander Kolesnikov, Yury Logachev, Valeriy Topinskiy
Predicting CTR of new ads via click prediction
CIKM, 2012.
@inproceedings{CIKM-2012-KolesnikovLT,
author = "Alexander Kolesnikov and Yury Logachev and Valeriy Topinskiy",
booktitle = "{Proceedings of the 21st ACM International Conference on Information and Knowledge Management}",
doi = "10.1145/2396761.2398688",
isbn = "978-1-4503-1156-4",
pages = "2547--2550",
publisher = "{ACM}",
title = "{Predicting CTR of new ads via click prediction}",
year = 2012,
}
Tags: