@inproceedings{CIKM-2012-WangC,
	author        = "Chieh-Jen Wang and Hsin-Hsi Chen",
	booktitle     = "{Proceedings of the 21st ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/2396761.2398623",
	isbn          = "978-1-4503-1156-4",
	pages         = "2291--2294",
	publisher     = "{ACM}",
	title         = "{Learning to predict the cost-per-click for your ad words}",
	year          = 2012,
}