@inproceedings{CIKM-2012-WuJZ,
	author        = "Mingda Wu and Shan Jiang and Yan Zhang",
	booktitle     = "{Proceedings of the 21st ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/2396761.2398654",
	isbn          = "978-1-4503-1156-4",
	pages         = "2411--2414",
	publisher     = "{ACM}",
	title         = "{Serial position effects of clicking behavior on result pages returned by search engines}",
	year          = 2012,
}