@inproceedings{CIKM-2019-ZhaoLZWJXWM,
	author        = "Zhichen Zhao and Lei Li and Bowen Zhang 0007 and Meng Wang and Yuning Jiang and Li Xu and Fengkun Wang and Wei-Ying Ma",
	booktitle     = "{Proceedings of the 28th ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/3357384.3357813",
	isbn          = "978-1-4503-6976-3",
	pages         = "2605--2613",
	publisher     = "{ACM}",
	title         = "{What You Look Matters?: Offline Evaluation of Advertising Creatives for Cold-start Problem}",
	year          = 2019,
}