@inproceedings{DUXU-DP-2014-SilvaPS,
	author        = "João Carlos Riccó Plácido da Silva and Luis Carlos Paschoarelli and José Carlos Plácido da Silva",
	booktitle     = "{Proceedings of the Third International Conference on Design, User Experience, and Usability. Part IV: User Experience Design Practice}",
	doi           = "10.1007/978-3-319-07638-6_10",
	isbn          = "978-3-319-07637-9",
	pages         = "90--101",
	publisher     = "{Springer International Publishing}",
	series        = "{Lecture Notes in Computer Science}",
	title         = "{Brands Analysis Using Informational Ergonomics Concepts: A Proposal}",
	volume        = 8520,
	year          = 2014,
}