@inproceedings{DiGRA-2015-ElmezenyW,
	author        = "Ahmed Elmezeny and Jeffrey Wimmer",
	booktitle     = "{Proceedings of the Ninth DiGRA International Conference: Diversity of Play}",
	ee            = "http://www.digra.org/digital-library/publications/how-gaming-achieves-popularity-the-case-of-the-smash-brothers/",
	publisher     = "{Digital Games Research Association}",
	title         = "{How gaming achieves popularity: The case of The Smash Brothers}",
	year          = 2015,
}