@inproceedings{ECIR-2011-Gabrilovich,
	author        = "Evgeniy Gabrilovich",
	booktitle     = "{Proceedings of the 33rd European Conference on Information Retrieval Research: Advances in Information Retrieval}",
	doi           = "10.1007/978-3-642-20161-5_2",
	isbn          = "978-3-642-20160-8",
	pages         = "4--5",
	publisher     = "{Springer International Publishing}",
	series        = "{Lecture Notes in Computer Science}",
	title         = "{Ad Retrieval Systems in vitro and in vivo: Knowledge-Based Approaches to Computational Advertising}",
	volume        = 6611,
	year          = 2011,
}