@inproceedings{FDG-2012-ShaffnerS,
	author        = "Reed Shaffner and Zach Shubert",
	booktitle     = "{Proceeedings of the Seventh International Conference on the Foundations of Digital Games}",
	doi           = "10.1145/2282338.2282343",
	isbn          = "978-1-4503-1333-9",
	pages         = "4",
	publisher     = "{ACM}",
	title         = "{Building social games: from platform to product}",
	year          = 2012,
}