@inproceedings{HCI-AS-2007-LowryRH,
	author        = "Paul Benjamin Lowry and Tom L. Roberts and Trevor Higbee",
	booktitle     = "{Proceedings of the 12th International Conference on Human-Computer Interaction. Part IV: HCI Applications and Services}",
	doi           = "10.1007/978-3-540-73111-5_9",
	isbn          = "978-3-540-73109-2",
	pages         = "77--85",
	publisher     = "{Springer International Publishing}",
	series        = "{Lecture Notes in Computer Science}",
	title         = "{First Impressions with Websites: The Effect of the Familiarity and Credibility of Corporate Logos on Perceived Consumer Swift Trust of Websites}",
	volume        = 4553,
	year          = 2007,
}