@inproceedings{HT-2000-Neumuller,
	author        = "Moritz Neumüller",
	booktitle     = "{Proceedings of the 11th Conference on Hypertext and Hypermedia}",
	doi           = "10.1145/336296.336397",
	pages         = "238--239",
	publisher     = "{ACM}",
	title         = "{A semiotic analysis of iMarketing tools}",
	year          = 2000,
}