George Nicola Sammour, Benoît Depaire, Koen Vanhoof, Geert Wets
Identiying Homogenous Customer Segments for Low Risk Email Marketing Experiments
ICEIS, 2009.
@inproceedings{ICEIS-SAIC-2009-SammourDVW,
author = "George Nicola Sammour and Benoît Depaire and Koen Vanhoof and Geert Wets",
booktitle = "{Proceedings of the 11th International Conference on Enterprise Information Systems, Volume 4: SAIC}",
isbn = "978-989-8111-87-6",
pages = "89--94",
title = "{Identiying Homogenous Customer Segments for Low Risk Email Marketing Experiments}",
year = 2009,
}