Torben Küpper
Measuring the Success of Social CRM — First Approach and Future Research
ICEIS, 2014.
@inproceedings{ICEIS-v2-2014-Kupper, author = "Torben Küpper", booktitle = "{Proceedings of the 16th International Conference on Enterprise Information Systems, Volume 2}", doi = "10.5220/0004867105730582", isbn = "978-989-758-028-4", pages = "573--582", publisher = "{SciTePress}", title = "{Measuring the Success of Social CRM — First Approach and Future Research}", year = 2014, }