Charles X. Ling, Chenghui Li
Data Mining for Direct Marketing: Problems and Solutions
KDD, 1998.
@inproceedings{KDD-1998-LingL, author = "Charles X. Ling and Chenghui Li", booktitle = "{Proceedings of the Fourth International Conference on Knowledge Discovery and Data Mining}", ee = "http://www.aaai.org/Library/KDD/1998/kdd98-011.php", isbn = "1-57735-070-7", pages = "73--79", publisher = "{AAAI Press}", title = "{Data Mining for Direct Marketing: Problems and Solutions}", year = 1998, }