Estimating Campaign Benefits and Modeling Lift
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Gregory Piatetsky-Shapiro, Brij M. Masand
Estimating Campaign Benefits and Modeling Lift
KDD, 1999.

KDD 1999
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@inproceedings{KDD-1999-Piatetsky-ShapiroM,
	author        = "Gregory Piatetsky-Shapiro and Brij M. Masand",
	booktitle     = "{Proceedings of the Fifth International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/312129.312225",
	isbn          = "1-58113-143-7",
	pages         = "185--193",
	publisher     = "{ACM}",
	title         = "{Estimating Campaign Benefits and Modeling Lift}",
	year          = 1999,
}

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