@inproceedings{KDD-1999-Piatetsky-ShapiroM,
	author        = "Gregory Piatetsky-Shapiro and Brij M. Masand",
	booktitle     = "{Proceedings of the Fifth International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/312129.312225",
	isbn          = "1-58113-143-7",
	pages         = "185--193",
	publisher     = "{ACM}",
	title         = "{Estimating Campaign Benefits and Modeling Lift}",
	year          = 1999,
}