@inproceedings{KDD-2008-MelvilleRL,
	author        = "Prem Melville and Saharon Rosset and Richard D. Lawrence",
	booktitle     = "{Proceedings of the 14th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/1401890.1402003",
	isbn          = "978-1-60558-193-4",
	pages         = "946--953",
	publisher     = "{ACM}",
	title         = "{Customer targeting models using actively-selected web content}",
	year          = 2008,
}