@inproceedings{KDD-2008-WuK,
	author        = "Gang Wu and Brendan Kitts",
	booktitle     = "{Proceedings of the 14th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/1401890.1402010",
	isbn          = "978-1-60558-193-4",
	pages         = "1008--1015",
	publisher     = "{ACM}",
	title         = "{Experimental comparison of scalable online ad serving}",
	year          = 2008,
}