@inproceedings{KDD-2009-AttenbergPS,
	author        = "Josh Attenberg and Sandeep Pandey and Torsten Suel",
	booktitle     = "{Proceedings of the 15th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/1557019.1557135",
	isbn          = "978-1-60558-495-9",
	pages         = "1067--1076",
	publisher     = "{ACM}",
	title         = "{Modeling and predicting user behavior in sponsored search}",
	year          = 2009,
}